case-study / urbanroots-ecommerce
Urban Roots: Headless Shopify storefront for a sustainable home goods brand.
A custom headless storefront on Shopify's backend, built for speed and a distinct brand feel, with bundled products, subscriptions and a streamlined checkout flow.
Project Overview
Urban Roots wanted to transcend traditional Shopify themes and build a high-speed custom shopping experience. Zee Codex developed a Next.js headless frontend backed by Shopify Storefront API and Sanity CMS. The sub-second loading time and fluid page transitions led to a +38% increase in store checkout conversions.
ShopifyNext.jsSanity CMSKlaviyo
Key Result & Impact
+38%
Metric Achieved
Conversion rate lift
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